The Welcome to ATL Experience, which is made possible by Showcase Atlanta and presented by DoorDash, announced its official open call for businesses looking to vend during the FIFA World Cup 2026™. Vendors listed in the Showcase Atlanta Vendor Directory and Pop-Up Directory were given priority access to available spots. Booths are now open to businesses that have not yet registered.

Running June 14 through July 15, the Experience spans 16 selling days tied to Atlanta's eight World Cup matches and is built around a single idea: when the world arrives, Atlanta's small businesses, creatives and neighborhoods should be front and center.

The Experience will activate three downtown sites—locations in and around Steele Bridge at Centennial Yards, The CTR (the former CNN Center) and South Downtown—chosen for foot traffic, visibility and proximity to match-day energy. Interested vendors choose between two turn-key formats:

• Culture Stand: A 10-foot by 10-foot branded footprint with electrical hookup, full setup and teardown handled by the Welcome to ATL team, social media promotion and placement within the vendor's chosen location.
• Experience House: A premium 10-foot by 20-foot buildout with upgraded branding, prime placement, category exclusivity at the vendor's location and a dedicated influencer feature.

All three locations are open to the public; no match ticket is required. Participating vendors pay 30% of gross sales on event days, below the typical 40% industry standard for activations of this scale, and receive weekly group support sessions covering capacity planning, working capital and operational readiness. 

Hurry! Take advantage of Early Bird Pricing through May 8th. Vendor applications and FAQs can be found at Welcome to ATL Experience.

Showcase Atlanta

Businesses interested in a vendor booth or other business opportunity at the 2026 FIFA World Cup should register on the Showcase Atlanta Business Catalog. 

• Register with Showcase Atlanta: The city's official vendor directory designed to connect local businesses with major event organizers.
• Ensure you have a City of Atlanta business license: A current business license is a prerequisite for registration and participation.
• Familiarize yourself with FIFA Brand Guidelines: There are specific rules regarding the use of official FIFA World Cup 2026™ logos and branding that vendors must follow. Read the Intellectual Property Guidelines.